Tradefaire International Pty Ltd has been in the tyre business since 1992. Its genesis started with the national supply of the Kumaneko brand of industrial solid forklift tyres to the Beaurepaires network building a strong reputation for the brand in the industry. Over the years, the company has expanded to become one of the nation's major suppliers of off road tyres across various market segments - e.g. agriculture, forestry, mining, construction and material handling. Tradefaire is the sole importer for reputable tyre brands that include BKT, Durun, Tong Yong (TY) and Kumaneko. With a sophisticated national distribution network, TFI services every state in Australia and Papua New Guinea. Tradefaire is the parent company of Axis Industrial Tyres, which services the industrial sector in forklift tyres. The company also has a commercial and residential solar lighting business called Trade Reaction. In July 2013, Tradefaire International announced its newest division, TFI Earthmover focusing on OTR tyres for the mining, quarry and construction sectors.